With online retail becoming such a huge competitor to high street and out of town stores, providing a unique customer experience is key.
While you can strive to ensure your space has the finest interior design and layout, it is the lighting that’s going to make the key difference to attracting (and keeping) customers. The best retail stores tap into lighting that creates guided experiences.
In return, more human-focused designs lead to higher sales, returning customers, and even cost efficiency for lighting maintenance and upkeep.
Using light to enhance retail spaces
There are three types of lighting when it comes to retail spaces: ambient lighting, accent lighting, and high-activity lighting. All of them vary in their application but they all aim for the same goal; to guide the customers to purchase your product. Here is how they differ:
- Ambient lighting – This is the general look of your store’s lighting, brought about by its biggest fixtures.
- Accent lighting – The lighting used to draw attention to products and specific areas of the store.
- High-activity lighting – This means lighting for total experience, including product displays, entrances and checkouts.
Creating an experience
All of these lighting methods are backed by one thing: attention.
By using them in ways that creates high contrast and maintains attention, you can keep customer focus on the products. It doesn’t have to be the same across the space, either. You could apply accent lighting to newer products or those that are on sale, while using softer ambient lighting to draw customers into general areas.
This insistence on creating a unique, memorable buyer journey means better brand recognition, too.
Design in mind
Tamlite understands that retail and leisure environments are focused on the customer, ensuring that they give an exceptional retail experience that they cannot get from online shopping.
Increasing footfall into your store is vital to existing alongside the ever-growing online world - so it pays to make your premises as attractive as possible.
You can dig deeper into how we design luminaires for retail spaces on our sectors page.
